E-Marketing

As soon as your events are listed with us our e-marketing function will target our database and affiliate network with your promotional event information. www.ticketline.co.uk receives over 5 million unique visitors and in excess of 30 million page hits per year, whilst our official registered database is ever-expanding and currently exceeds 3.1 million customers and an additional marketing outreach of 13 million.

During registration and/or purchase of tickets, customers are invited to subscribe to our newsletter. With regards to e-mail addresses, we conduct a daily analysis of bounced records that are cleaned on a regular basis. All e-mail shots are subject to de-duplication and validation routines before being sent. Any records highlighted by these two routines are amended / deleted accordingly.

The exploitation of our database on your behalf is approached in a tailored manner, as we employ sophisticated demographic statistics in relation to the promotion of your events. These include factors such as genre interest details, location profile etc. So not only will your event gain a phenomenal increase in profile, it will also alert the customers most likely to buy tickets. Our e-marketing function can incorporate the following:

  • HTML e-shots
  • e-reminders
  • Event Information
  • Post event surveys
  • Sophisticated reporting tools (Analysis of opened links, sales, number of forwards etc.)

Our bulk HTML e-mails can be sent at a rate of approximately 1,000,000 per hour. E-mails can be scheduled to go out at specific times including out of hours. We can also send e-newsletters and promotional e-shots on your behalf to your existing database if required.

Any information sent out will include whatever is required by you in terms of branding and information etc. We can also advertise your shows on the home page of our website in the news items at periods to suit your requirements such as when events first go on sale and when they need a higher profile e.g. close to the time of the event.

When your news item is featured, it will link directly to your dedicated page within our own site. We will also support the E-Marketing by including regular features within our own national newsletter to our own subscribers (currently 1.4 million+).

Affiliate Promotion

Promoting your shows online via www.ticketline.co.uk not only guarantees to add significant profile to your events but also entitles you to effectively advertise free of charge with all of our numerous affiliate partners and their websites.

We currently partner numerous affiliates including Stereoboard, Ticketwall, Ents24, Allgigs, Get Comedy, Timeout, Money Savings Expert, Virtual Festivals, Safe Concerts, E-Festivals, Songkick, Safe Concerts and many more.

The Ticketline Affiliate Programme provides an opportunity for related businesses and organisations to earn significant revenue through links from their site to ours. Benefits include:

  • It's completely FREE
  • Gain access to sell tickets for thousands of events per year
  • Wide variety of events, including gigs, festivals, sports, theatre, comedy, performing arts and more
  • Attract more traffic to your website
  • Prompt, monthly payment
  • Attractive commission terms

Offering some of the best payment terms and commission rates in the industry, it's a fantastic way to add extra value to your website and earn additional revenue.

www.ticketline.co.uk

Every event that we are asked to make available can be found here. The events are listed by genre and can be filtered by location and artist. The site's highly robust structure ensures that we can sell hundreds of thousands of tickets per hour, efficiently and effectively. This site currently exceeds 2.5 million page hits per month and will help you reach your audiences.

For our clients who are selling for capacities of fewer than 500 tickets per event, we advise this as being the most effective method of ticket selling. Your account manager will provide links to your point of sale which you can direct your traffic to, through embedding the links in your marketing literature and websites.

Seats can be chosen by the customer by referring to a comprehensive seating plan (if applicable) of the venue with full knowledge of their location in relation to the stage.

Customers can search or browse events by artist, genre, venue or location or view the top sellers. The website has been designed to be secure, user-friendly, fast and robust and contains the following features:

  • A news section, the main items of which are shown on the home page of the site. This is used to announce new events, changes to line-ups or to promote certain events.
  • Customers who are registered are given the opportunity to create their own home page thus filtering and displaying only the type of events that are of interest to them.
  • The site has a very straight forward, simplistic selling process where a transaction can be completed with ease by any user.
  • Customers who create an account and register their card details can enjoy a fast and convenient checkout process.
  • The site is populated with a huge wealth of information about the events, artists and venues that we sell for including biography information, image galleries and review sections.
  • Customers can search from their current location.
  • Referrals from other sites and resulting sales can be tracked for marketing purposes.
  • The highest level of security is employed to protect customer data. Furthermore, no credit card details are stored on the web servers.

Call Centre

Ticketline's state-of-the-art call centre offers a 120 line credit and debit card booking facility, operating from 8.30am until 9pm from Monday to Friday and 9am until 9pm at weekends. This service can operate as a full service or as an overspill / out of hours facility depending on your requirements.

Utilising our specialist call management and reporting tools results in exceptional, market-leading customer waiting times and call abandonment rates, ensuring tickets for your events are sold as fast as possible.

Furthermore we never use IVR - every call is answered by one of our fully trained, personable and professional agents. This guarantees the customer a much higher level of service simply because the customer has the opportunity to ask for further information should they require it.

Our ticketing system has the capacity to carry as much event information on screen as required and all information files are readily available to all our operators. This includes venue information, start times, seating plans etc. Cross selling information can also be held in order to increase sales for other events.

Our Call Centre can also fully integrate with other box office systems, such as Talent, a system our Call Centre currently utilises whilst acting as a full call centre facility for Glasgow Rangers Football Club.

We can also offer a dedicated telephone number for all advertising purposes, to ensure your show or event receives the bespoke service it deserves. Your event is programmed to appear on every telephone display as a prompt and answered by every operator accordingly.

iPhone, iPad, and Android Apps

The revolutionary Ticketline App for iPhone, iPad and Android mobile and tablet devices is now available to all customers of Ticketline. The App has been developed natively onto the respective platforms, this enables us to utilise the familiar parts of each platform and make using the App simple and intuitive. The App allows customers to log in and easily complete secure ticket purchases. The App will use the individual devices' built in GPS to show what's on where you are and will link through to complete ticket sales.

General functionality includes 'Recommended', 'Recently Added', 'Bio' section showing relevant 'Tour Dates' and 'Reviews', and full 'Venue Information' including 'Maps and Directions' and the search function covers 'Artist A-Z', 'Date', 'Venue', 'Genre', 'Location'.

Customers can create an 'Account' and from there they can create a unique 'Profile' defining preferred genres which will affect the look of the Apps 'Home screen', and enables the customer to manage payment information and set their push notifications and update their contact information.

Further we can embed our App Ticket Purchase Plugin directly into your own App enabling a seamless ticket purchase for your event.

Mobile Website

A truncated version of the Ticketline website is now available via mobile phone allowing customers to conveniently browse and purchase tickets for all your events from whilst on the move.

Our site allows quick and easy navigation through our listings without the need to download the usual images. Furthermore our mobile site is 100% secure and uses the same 128bit SSL security as our normal website.

Facebook Integration

The Ticketline Facebook App enables the display of your events through the world's biggest social platform plugging directly into your Facebook page. We build each App on a custom, client by client basis and then configure it to display for single or multiple events or venue.

Once built the App can be installed on the client's Facebook page with just 3 clicks, visitors to the App can choose tickets and are then redirected to TL website to purchase.

Merchandise Sales

Ticketline can also service all your merchandise sales requirements. This service is designed to provide additional buying opportunities to your customers and is closely integrated with the sale of your tickets and thus increases revenues and profitability for you.

  • We will take delivery of your items and effectively manage the transaction on your behalf working to pre-agreed service levels.
  • The item will appear in our ticket selling pages as an extra item for your clients to purchase, increasing your up-sells and cross-sells, maximising the transaction on your behalf to your domestic and international clients.
  • Typically we will take delivery of a limited supply of stock of your CDs, Clothing, Brochures or Souvenir Tickets or any other items of merchandise and provide live reporting around your sales.
  • Our "Digital Merchandise Offering" gives clients the chance to distribute their digital media to our customers via our newsletters and assisted marketing service.

Integration Into Your Website

For all our major festivals and venues, our IT teams will design and provide our bespoke ticket selling page in line with the branding and styling of your website. All you need to do is fit it into your website and direct your traffic to that as the only point of sale. The more sales you can process through a single point, the more effective data you can generate and therefore: the more effective your marketing will be on an ongoing basis.

It utilises our ticket sales engine and is therefore operated by Ticketline, but is completely branded and designed by our own technical team, to seamlessly give the impression it is part of your own website at all points of the ticket ordering process.